Alberta

A province in sunset orange

Alberta is the one collection that isn't a single city — it's the Rockies and the foothills below them, all the way out to the badlands and the big prairie sky. We built it around a warm sunset orange, the color of the last light hitting the sandstone at dusk, and the same one that carries through to Calgary.

The mark keeps the same restraint as the rest of the collection: a condensed serif set with the same quiet confidence as a trailhead sign. No elk-antler shorthand, no cowboy-hat cliché — just a name, in an orange that reads as unmistakably Alberta.

This line grows with the region: it starts with the badge series for Banff and Calgary, and folds in new pieces — including a province-wide sweatshirt currently in development — as the Rockies pack comes together.